Dealing with an ever-changing market, a marketer needs to keep up with the latest trends to stay relevant. Even more so because marketing is multi-faceted. Without a clear direction, it can be challenging to fulfill the purpose of marketing — to sell a product or service of a company. That is why you need to read these marketing checklists.
To help you get started, this article will explore the marketing checklists to improve your workflow as a marketer. Each checklist will cover a specific marketing area with multiple tools and tips to further enhance your marketing strategies.
Let’s read along to understand today’s marketing tips.
Content Marketing Checklist
Content marketing is a type of marketing that optimizes a piece of content to generate leads and build brand awareness. The optimized content also provides a solid foundation to gain new customers for your business.
Implementing this marketing type can be confusing, mainly because the best strategy is the combination of quality and quantity. Moreover, a business is required to make content that lasts and matters to the audience.
To do content marketing successfully, a seller must understand the target market’s needs and develop comprehensive planning to create the right content. It’s also essential to evaluate what works and what doesn’t.
Let’s get to the five content marketing tips you can implement. They are:
1. Write Blog Posts
Blogging is about sharing information and stories with the audience. Through blogging, recognition and trust are easier to build. Consider creating your blog with WordPress hosting. Then, plan your blog post by choosing beneficial topics that are currently trending.
Pay attention to your market persona and understand the latest blog trends. With the right topics, blog posts can solve pain points, adding credibility to your brand. Additionally, monitor the blog for future improvements.
You can use SEO plugins like Yoast to ease the process if you use WordPress.
2. Conduct Email Marketing
Email marketing, or email campaigns, helps spread your content. Use tools like MailChimp to effectively create, schedule, and send newsletters from your email list. Your newsletter can consist of blog posts, promos, announcements, or other business-related information.
This digital marketing strategy is an affordable yet effective way to attract leads, especially when customers share email content with others. Almost every business implements this marketing strategy to increase genuine audience interests — both new and existing ones.
3. Create Visual Content
Visuals, which comprise informational images, videos, and infographics, can be used to increase engagement in content marketing. Also, you can obtain visuals from platforms like Unsplash or Pexels, take your own photos, or create them using graphic design tools like Adobe Illustrator or Canva.
Nowadays, almost everything relies on visuals. This is because the brain retains 65% of the visual content information days after seeing it. Visuals also make your brand more attractive, boosting engagement in content or campaign.
For an effective workflow, consider creating the visuals in advance.
4. Consider Guest Posting
Guest posting is writing content on another website. Besides gaining traffic, its purpose is to build a brand reputation. To start, find a non-competitor website or blogging platforms like Medium that offer a guest posting program.
To ensure your blog post’s success on other websites, pay close attention to the targeted website’s tractions using Ahrefs’ Domain Rating feature. Make sure to identify each site’s target audience and niche content as well. Read more about it here.
As part of a content marketing strategy, the guest post’s content needs to be of high quality to make impressions. Therefore, select the right niche and website links for the content. These links will increase traffic and awareness.
The more websites you submit guest posts to, the more traffic you’ll obtain.
5. Manage Your Content
With proper content management, you will have an efficient workflow and minimize redundant blog posts — making way for lead generation. Use a content management system (CMS) like HubSpot to help grow your website.
Using CMS is beneficial for your business in both the short and long terms. It gives you full control over the content production process, easing your daily tasks.
Search Engine Optimization Marketing Checklist
Search engine optimization (SEO) improves a website’s probability of ranking higher on search engine results pages (SERP). It revolves around website optimization through multiple elements like marketing strategy, design, and search engine algorithms.
Taking SEO marketing into practice requires consistency, content planning, and achievable goals. Without proper SEO planning, the execution can backfire. Lower page ranking, traffic, and awareness are among the consequences of poor SEO strategies.
Fortunately, there are ways to avoid it. This section will cover five tips to ensure your SEO marketing’s success. If possible, take all of them into consideration for better SEO results.
6. Do Keyword Research
Conducting keyword research helps you find a good match between your content and users’ search intent. Use Google Keyword Planner and Google Trends to find prospective keywords and better insight into their popularity.
These Google tools are easy to use, free to set up and generate data-based results. They save you time and give accurate content topics for future blog posts.
In addition, doing keyword research allows you to make better decisions for other SEO marketing techniques. The right keywords may also lead to a higher ranking on Google My Business listing.
7. Optimize Website Design
Making your website SEO-friendly means optimizing the code, site formatting, and layout. Start from the landing page and go through the page directory. Opt for SEO-optimized website templates as they often come with cleaner code for faster load speed.
Among all of the benefits, optimized website design primarily improves traffic and brand awareness. It allows search engines to find your website better, improve site ranking, and provide a better user experience.
Make sure to optimize your website design periodically for continuous improvement.
8. Use Google Analytics
Google Analytics helps you gain better insight into the website traffic and performance. It’s a popular tool used by different levels of business, from small companies to major corporations.
While many users use Google Analytics to analyze Google Ads performance, it can also generate marketing metrics that allow you to make data-driven decisions and accurate marketing reports.
Additionally, Google Analytics helps understand the audience segmentation, competitors, and website channels. Learn more about Google Analytics here.
9. Improve Website Speed
Boosting website speed involves optimizing website content, utilizing reliable web hosting, and compressing files. Fortunately, most web hosting offers an all-in-one solution for speed — make sure you consider this aspect when choosing one for time efficiency.
Like website design, site speed plays a role in improving SEO by allowing Google Index to find your website faster and decreasing bounce rate. It also increases user experience, conversions, and traffic — helping you reach various marketing goals.
10. Include Internal Links
Internal linking means adding links of your website pages to your content — usually blog posts. Being one of the on-page SEO strategies to increase traffic, it aims to encourage people to explore the site.
Start including links to the pages that promote call-to-action, like “contact us.” Check your on-page SEO qualification using tools like SEMrush.
This on-page SEO technique improves the website’s visibility on search results and generates leads, giving your brand a competitive edge in the competition.
Social Media Marketing Checklist
Social media is an essential part of digital marketing. It is great for building engagement, increasing the number of customers, and maintaining a brand’s image when done right.
There are plenty of social media marketing techniques you can practice. However, always start with researching your market and brand persona. Create a strong foundation but leave room for improvement and social media trend updates.
The following digital marketing checklist consists of five proven ways to plan and conduct social media marketing in the best possible way.
11. Select the Right Channel
Determine the channel you want to use by understanding each platform’s different purposes, guidelines, user demographics, and behavior. Then, publish the content on the best platforms for your business.
Consider choosing the two popular platforms, Facebook and Instagram, as your primary channels.
Aside from boosting marketing effectiveness, the right social media platform makes way for better content delivery and absorption by the target market. In the long term, this allows for easier customer retention and an established business reputation.
12. Focus on Social Media Content
Like blogs, social media content also requires optimization. Social media optimization (SMO) can be done by understanding user behavior and social media’s algorithms and implementing SEO strategies, like keyword research and curated content, on the posts. Use tools like Flipboard to help ease the process.
Create your content through a campaign or audience-related project for more accurate marketing results. Also, the right content strategy has high user relevance, which leads to more exposure.
Similar to SEO, different business sizes can practice SMO to help promote their brand on the web.
13. Manage Your Social Media
Social media management includes post scheduling, creating campaigns, maintaining accounts, and monitoring the overall content growth. Use all-in-one tools like Hootsuite to automate social media tasks. Business owners may also use this tool to manage a marketing team.
As part of digital marketing techniques, social media management allows for better productivity, time management, and relationship building. It can also provide a data-based analysis for upcoming campaigns, improving your site’s search engine score, and tackling challenges in search engines’ algorithms.
14. Engage Interaction
Create engaging content that encourages interaction and let your community grow. The feasible way to do it is by creating content your audience can relate to and share with others, like viral content. Also, listen to comments or feedback from multiple platforms for better marketing decisions.
User interaction benefits your brand’s growth in many ways. In the short term, it increases brand recognition and website traffic. In the long term, it makes lead generation possible and creates positive branding for the business.
15. Promote Content
Content promotion is an essential part of digital marketing that revolves around strategic content placement and audience inclusion. Promotion can be done through Google Ads, public relations, sales promotion, direct marketing, and social media posts.
The most important thing about doing promotion is budget planning. Many businesses do it by dividing their budgets per campaign.
Having the right promotion strategy benefits both the company and its brand. Make sure to target all the right platforms, be it web or mobile apps, to boost traffic, awareness, sales, and page ranking.
B2C and B2B Marketing Checklist
The last checklist covers the business-to-customers (B2C) and business-to-business (B2B) marketing. B2C cater to customers — Amazon, eBay, and Facebook are a few of the examples. Meanwhile, B2B target corporations — IBM and Cisco, for instance.
Both marketing types have their pros and cons. For example, B2B has smaller target markets compared to B2C yet provides larger project margins. In contrast, B2C has more audience demographics than B2B, making it more profitable in the short run.
These two marketing types have a different approach. B2C content is emotional, while B2B is more logical. However, both types share similar goals that focus on business growth, users’ satisfaction, and relationship establishment.
The following are five tips for successful B2C and B2B marketing:
16. Determine Your Funnel
Start by creating your marketing funnel, begins with building awareness, and ends with making sales. That said, focus on your marketing plan and customer retention. Also, make sure to include leads from every marketing channel, like websites, mobile apps, social media platforms, and blogs.
The funnel has a crucial role in marketing, ranging from providing a straightforward user journey to guiding businesses to reach their objectives. If you have a marketing team, they should have a more precise approach for lead generation and website traffic growth.
17. Do Influencer Marketing
This marketing type is about finding the right people to endorse your business. They’re called influencers — someone with enough influence on your niche and target audience. It’s a collaborative process where the influencers promote your product or services in exchange for money or free products.
In return, the promotion helps businesses gain more exposure, build trust, and expand their market reach. To get the most benefit from it, set a marketing campaign, schedule, and collaboration plans for the endorsement to happen.
18. Use PPC Advertising
Pay-per-click (PPC) advertising is a method of driving traffic through online ads. This can be done through ad platforms like Google Ads. Make sure to bid on the right social media platforms for better, more accurate reachability. For inspiration, check out these successful PPC campaigns.
B2B and B2C companies benefit from PPC through every lead they obtain from the ads. Combined with SEO strategy, PPC advertising can influence a site’s position on the search engine results pages and create a positive ROI. Therefore, set suitable marketing campaigns to achieve this.
19. Start an Affiliate Program
Conducting an affiliate program means commissioning other people to promote your brand. The promotion material may take the form of blog posts, social media posts, or other types of visuals. The payment depends on the number of leads or purchases generated through the affiliate link, tracked using cookies
Affiliate marketing is ideal for driving traffic to your website and generating leads. It may help expand your reach as well since you will be working with multiple affiliate marketers.
20. Build Relationships
Last on the checklist is building relationships. As a B2C or B2B business, it’s essential to start doing it at the earliest opportunity. You can do so by providing reliable customer support through various digital platforms, like your business site and social media accounts.
Excellent customer service and continuous communication are the keys to having genuine relationships with customers.
This marketing strategy is beneficial for business owners because they cost little to nothing. Start small by sending messages, providing helpful information, or reaching out via social media.
Maintaining a long-lasting relationship between a business and its customers allows for better funnel completion, customer retention, referral, and increased credibility among competitors. It will be easier to build trust and gain customer loyalty if you do so.
This article has discussed twenty marketing tips with different methods and tools to improve your workflow as a business owner.
To sum up, here are the four digital marketing checklists:
- Content marketing. Optimize website content for a higher page ranking. Emphasize delivering high-quality covers blog posts and email campaigns conducting proper content management.
- SEO marketing. Improve search engine optimization by conducting keyword research, optimizing website design, and gaining insight into website performance using Google Analytics.
- Social media marketing. Use social media platforms to promote content and build engagement.
- B2B and B2C marketing. The strategies combine online ads, influencer marketing, and a reliable marketing funnel creation with similar end goals. This type of marketing focuses on customer relationships.
As one checklist is connected to another, you have to create a complete marketing journey to gain optimal results. Feel free to implement one or more of these checklists into your marketing plan.
For best practices, consider choosing the tools recommended in the article. There are some free and paid ones to choose from, depending on your budget. However, investing in premium tools will bring more advantages to you in the long run.
The best way to get started is by understanding the benefits of each marketing strategy for your company. Make sure that everything in the list encourages you to plan the best marketing practices.