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Content vs Context: Everything You Need to Know

Content vs Context: Everything You Need to Know

You’ve been researching digital marketing to boost your success online. Then, you must’ve come across the terms content and context marketing. While content is the king in today’s digital marketing scheme, context is what makes your content a great marketing tool....

What Are Social Media Handles and Why Are They Important?

What Are Social Media Handles and Why Are They Important?

If you want your brand or business to succeed online, having impressive social media marketing is key. Coming up with a social media handle is one of the first and most important things to do. A social media handle is a public username that is attached to the person...

The Best Marketing Checklists to Help Your Workflow

The Best Marketing Checklists to Help Your Workflow

Dealing with an ever-changing market, a marketer needs to keep up with the latest trends to stay relevant. Even more so because marketing is multi-faceted. Without a clear direction, it can be challenging to fulfill the purpose of marketing — to sell a product or...

How to Become a LinkedIn Influencer in 5 Easy Steps

How to Become a LinkedIn Influencer in 5 Easy Steps

LinkedIn is one of the best social media platforms when it comes to networking and developing business connections. With over 760 million users in 200 countries, LinkedIn is the go-to place to generate B2B leads. The LinkedIn influencer program is a selection of...

CPC vs CPM – a Beginner’s Guide

CPC vs CPM – a Beginner’s Guide

CPM vs CPC – which payment options offered by online advertising publishers are right for you? Before choosing an advertising model for your business, it’s important to know what options you have first. By understanding these models, you’ll be able to spend money on...

How to Write a Draft – a Guide for Beginners

How to Write a Draft – a Guide for Beginners

Whether you want to start on a thesis, book, or article, writing the first draft can be an intimidating process. In many cases, being constantly overwhelmed with ideas leads people to procrastinate. One of the ways to avoid that is to create a draft. If this will be...

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