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The Ultimate Guide to Conducting A Marketing Audit
You might wonder why it is crucial to conduct a marketing audit. If your business is doing great and has plenty of ROI, is an audit necessary? Well, a marketing audit is more important than you may think. As you’ll find out more in this article, doing a marketing...
The 5 C’s of Marketing: Everything You Need to Know
You’ve been working hard to make the most of your marketing efforts. But, you haven’t managed to achieve the desired return on investment. In this situation, you need to evaluate your marketing strategy. One of the best ways to assess it is to dig deep into the 5 c’s...
The Ultimate Guide to Marketing Briefs
If you’re about to start your first marketing campaign and you’re looking for the best guide to help you craft a great marketing brief for the team, you have come to the right place. Starting a new project of any kind comes with many questions and worries, so having...
Content Marketing vs SEO: What’s the Difference?
With many business transactions now moving online, digital marketing is no longer merely a “nice to have” addition to your company. Both SEO and content marketing are essential components of a digital marketing strategy. While some may consider the two terms...
What Is a Digital Marketing Strategy?
Nowadays, traditional marketing alone is not enough. You also need to include digital marketing in your overall marketing strategy and campaigns to be successful. But what exactly is digital marketing? Digital marketing describes a series of activities that use online...
Understanding the Basics of Service Branding
Branding is vital for any type of business: large or small, B2B or B2C, and product or service firms. It helps achieve recognition, build relationships with the audience, and boost revenue. In fact, over 50% of consumers prefer purchasing products from familiar...
