When it comes to creating content for your business’s Facebook page, you’ll often encounter the need to use interactive posts to get your audience engaged.
But do you know what precisely an interactive Facebook post is?
This article will describe what this social media marketing tool is and give you some ideas on how you can use it to get more engagement. We’ll also cover some strategies for creating interactive posts and discuss which ones will work best for your site.
Let’s get started.
What Is an Interactive Facebook Post?
An interactive Facebook post is any type of content that people can click on, answer, or generally interact with in any way. While this type of content takes longer to develop, it’s more likely to bring value since it’ll keep your audience engaged.
Interactive posts can also be used to get to know more about your customers. By using particular text and images, you can learn more about what type of users tend to find your content interesting.
How to Make Interactive Facebook Posts
While there are various ways to make your Facebook posts interactive, we’ve compiled a list of the most prominent factors that greatly influence your posts’ interactivity and reach.
Understand the Market Trends
Providing the correct and helpful information to your target market will attract likes, comments, and shares from the social media platform users. Also, engaging content is the third most common reason people tend to buy from a business.
Understanding the current market trends will make it easier for you to share information about topics they’ll value. You can also gain traffic by sharing content created by other people and businesses, as long as you give them credit for it.
Create a Strong Brand Voice
Having a consistent and strong brand voice is especially important for social media marketing. Being able to position yourself as an authoritative business in your area of expertise and be easily identifiable is a must.
To create a strong brand voice, here are some ideas to try:
- Gather a representative sample of all your Facebook content. Concentrate on the content that’s uniquely yours.
- Describe your brand voice in three words.
- Come up with a brand voice chart.
- Make sure that everyone on your team understands how to put your brand voice when creating content.
Choose the Content That Fits You
Don’t just post or share any content you find on the internet just because it’s currently trending. You need to make sure that the content you share is relevant to your business.
For example, if you’re selling used cars, it won’t make sense for you to post about flowers just because it’s currently trending. Not only will you not address the right target market, but people won’t interact with your business because the information is irrelevant. Instead, try posting or sharing content about the benefits of new tire types and other automotive-related topics.
Set the Right Posting Frequency
One of the great things about social media marketing is that there is no one-size-fits-all approach for every business. While there are some best practices, it’s still a good idea to try out different posting frequencies to find out what works for your business and your audience as well.
Some companies have enough content and demand to post on their Facebook page every hour, while other businesses might only need to post new content once a week due to the lesser demand.
Try out different frequencies until you find the right posting schedule where you can still provide high-quality content and meet the customer’s demands without overworking yourself.
Pay Attention to Posting Time
You might’ve heard that the best time to post something online is around 12 PM, 3 PM, and 7 PM. This is mainly because it’s the time when most social media users are online.
However, you should note that posting during the busiest time exposes you to a lot of competition. This is because a lot of companies are fighting to appear online during those given times.
Try experimenting by posting during non-peak hours and see whether your content reaches your audience and attracts a substantial engagement and conversion. Or, as an alternative, you can use analytical tools to help you figure out the best time and way to post.
14 Interactive Facebook Post Strategies
Now that you know the factors that contribute to getting traffic through social media posts, let’s look at the various effective ways to utilize your interactive Facebook posts to gain even more reach, engagement, and conversions.
1. Start a Contest
One of the most effective ways to get people’s attention and increase engagement is by starting a contest or a game, especially where your target market will be interested. This will significantly increase your brand awareness, interaction, overall followers, and engagement.
I would recommend focusing on what your target market is interested in because, in the end, they are the ones who are most likely to purchase your product or service. For example, if you’re a beauty and make-up artist, try offering different make-up sets as most of your audience will be interested in them.
One of the content’s requirements can be to share your post with their friends on Instagram, Pinterest, or any other social media platform. Try including interesting images or something else that’s eye-catching to increase the reach and engagement.
While the best contest price is either a product or a free subscription to your service, if your business runs differently, try figuring out a reward that will get your target market lining up to join the contest.
2. Create Quizzes or Polls
Another great post idea is to create quizzes or polls. It’s one of the most budget-friendly ways to create interactive Facebook content. Just think about it – how often do you find yourself answering questions to find out what kind of pizza you are?
Quizzes and polls are a fun way of determining where your audience stands about a specific topic. It also shows that you, as a business, care about their opinions, and you’re asking questions that can help you improve what you offer.
All you need to do is pick out a few themes and topics, then generate a few interesting questions that split your users into specified statuses. You can utilize the information gathered to offer your product or service that fits their stance or needs.
3. Collaborate with Influencers
There are many influencers on Facebook, and collaborating with the perfect ones can bring plenty of benefits, including customer engagement on your Facebook page.
By utilizing their vast audience, influencers can easily share interactive posts on Facebook, attracting many new people to your page.
Do note that different influencers will have different audiences. Hence, you should collaborate with influencers that have a fan base that matches your target market.
Another way to get influencers to share your interactive posts is by tagging them in your post or having them include your business tags on their posts. This way, all the influencer needs to do is just repost it and add their caption.
4. Share Viral Posts
Another way to get views is by sharing viral posts on your Facebook page. Finding the latest viral videos or content shouldn’t be hard. All you need to do is find a post with many views, likes, comments, and shares.
For example, you can try sharing funny and unique memes, add exciting captions and try relating the meme to your business. Another way is by engaging in the viral post itself by liking, leaving exciting comments, and sharing it on your Facebook page.
Keep in mind that the content should be family-friendly and don’t include any explicit words or topics.
5. Use Interactive Videos
Over eight billion videos are watched on Facebook daily. Meaning, it’s a popular way of sharing content and attracting the attention of potential followers. You don’t need to have a high budget to create incredible videos.
Here are some ideas to consider:
- A simple introduction to your business.
- Who you and your team are.
- Your business behind the scenes.
- The fun and quirky side of your company.
- Tutorials on how to use your products or services.
Try keeping the videos short, informative, and easy to understand. You can create stop-motion videos or a combination of educational and informative videos.
If you want to get on a more personal level, you can always try Facebook Live to interact with people in real-time.
6. Add Interactive Infographics
While creating infographics can be more time-consuming, it can be a handy and fun tool for interacting with users.
Interactive infographics usually include hover click-throughs or pop-ups to your website’s home page or other landing pages. It can also include quizzes and other content related to your business. Overall, infographics can be an effective tool for educating your customers about your products, services, and industry.
You can place a lot of information into an infographic, and they’re shareable across every social media platform, provided you size them appropriately. If the infographic is too lengthy, you can always include snippets of the infographic and use a call-to-action to get your audience to view the full post.
7. Share Product Photos
Yes, of course, you should share your product photos on your Facebook page, but I want to highlight here that you should upload your product’s photos in creative ways to get more attention from the audience.
Try relating your products to an upcoming event, holidays, or special occasions like a sale or party. Then revolve your products around that unique theme.
If you can come up with aesthetically pleasing ways to share your product photos, it can help significantly increase both engagement and conversions.
8. Upload Posts and Include your Brand’s Logo in Them
Placing your brand’s logo and colors in your Facebook posts is a great way to make sure your posts stand out. They help show professionalism and that your audience can easily recognize your content while they’re scrolling through their feeds.
Try uploading images that include quotes with your brand logo in them to increase your reach. People love sharing meaningful and uplifting images and text, which can help you grow your presence on Facebook.
The main point here is to create your graphics from your logo and share quotes that genuinely reflect what your business is all about.
9. Ask for Audience Feedback
Asking your audience for feedback gives them the feeling that they are a part of your business. To do this, you can simply create interactive posts on your Facebook page that encourage your target market to share their opinions.
For example, your business introduces a new logo or slogan. You can share the different options you have and create a poll on your page where users can vote.
You can also try giving the floor to the audience to ask for their suggestions of what logo or slogan your business should have. You never know. Your customer might come up with better versions compared to yours.
10. Go Live
As we mentioned earlier, videos are a highly shared media type on Facebook. This includes doing lives.
You can do a Facebook Live to give your fans a glimpse of how your business operates. You can also show your team’s personality and make human connections.
Going live is also an excellent way to make your customers feel like a part of your company events which they would not be able to attend. What’s more, when a live video is finished, it’s automatically saved so other people can view it, like and comment on it, and also share it at any time.
11. Acknowledge Your Followers
Creating dedicated posts where you acknowledge your loyal followers and customers and rewarding them with a prize is a great way to build credibility and trust.
People who see their names pop up on your post will likely remain loyal to your business. This can also attract new customers because they’ll want to be a part of the contest too.
12. Create and Promote Your Facebook Group
Creating a Facebook Group dedicated to your business is a great way to make sure that you can offer valuable content to your existing customers. You can answer their questions, share stuff like how-to guides, provide customer support, tips, advice.
This means that your existing customers can find out the latest information surrounding your business, especially when there are things on sale. This can also be a selling point for new customers because you offer free sign-up to an essential newsletter service but on Facebook.
If you want to promote your Facebook Group but don’t want to go through the hassle of constantly coming up with new content ideas, you can always hire someone like a social media manager to handle all of that. With their help, you can regularly increase your audience and engagement level on your Facebook page.
13. Tell Stories That Evoke Emotions
Telling stories is a great way to connect with your followers on a different level. Try to get personal with your customers by sharing stories of how your business came to be. Focus on the complex parts of being a business owner or share your background and what made you want to build the company you’re currently running.
By telling your story and your journey, you can evoke emotions from your audience. By enticing them through call-to-actions, you can effectively get their attention and, hopefully, conversions.
14. Add Clear Call-to-Action Buttons
When it comes to doing online marketing, a rule of thumb is to convince your audience to do a particular action after interacting with your Facebook post, videos, images, and other content types.
Always tell your customers what you want them to do to invoke engagement. Try using call-to-action buttons for every post you have. They can encourage users to share, comment, like, RSVP, buy now, or perform any other action.
Why Is Facebook Engagement Important?
Knowing how engaged people are with your brand allows you to see how loyal they may be. When it comes to Facebook, you need to know how effective your posts are. Let’s take a look at the advantages of increasing your Facebook engagement:
- Brand Awareness – Higher levels of engagement mean there is more awareness for your brand. This is crucial if you build a positive image and reputation for your brand.
- Marketing Reach – Higher engagement means higher social media reach. The Facebook algorithm loves posts that get a lot of traffic. As your engagement increases, so will exposure to your business.
- Cost-effectiveness – Compared to other marketing types, creating interactive content is much more efficient and budget-friendly while still reaching a vast audience. Don’t leave this to chance. Ensure your ads are profitable by using a profit & expense tracking app like BeProfit Profit Tracker to measure ROAS, conversions, and so much more.
- Social proof – High engagement means building social proof and increasing your brand’s credibility and trustworthiness.
Interactive Facebook posts are excellent for boosting engagement with your audience. There are various factors involved in creating interactive content for your Facebook page, and it takes trial and error before you find the proper flow.
The various strategies mentioned above can significantly help diversify your content creation to achieve higher Facebook engagement.
All that’s left now is for you to start creating your interactive Facebook posts and start engaging with your audience.