by Simon Dwight Keller | Oct 7, 2021
As a marketer, you always want to learn new things and keep up with the latest marketing trends. However, it’s hard to find enough time to follow all marketing news and articles about the updates, and you might not even fully grasp what those marketing updates are...
by Simon Dwight Keller | Sep 28, 2021
Seth Godin, a famous American author, says marketing is not about the stuff you make but more about the stories you tell. Therefore, the way brands tell their digital storytelling campaigns can determine the audience’s feelings related to that brand. This article will...
by Simon Dwight Keller | Mar 1, 2021
Regardless of the broad definition, marketing consists of 7 functions of marketing. They help understand the true purpose of marketing — which helps to create better business strategies. Let’s break down what these functions of marketing are and what you gain from...
by Simon Dwight Keller | Jan 18, 2021
So you want to become a full-time writer in the tech-related business, engineering, or science community. To become one, you need to be skilled and know some technical writing tips. Essentially, technical writing is the art of transforming high-level information into...
by Simon Dwight Keller | Jan 12, 2021
As digital marketing trends continuously change, companies must innovate new strategies to keep their brand appealing to the audience. Hence, marketers need to always stay up-to-date with the latest news in the said industry. One of the best ways to broaden your...
by Simon Dwight Keller | Jan 7, 2021
Dealing with an ever-changing market, a marketer needs to keep up with the latest trends to stay relevant. Even more so because marketing is multi-faceted. Without a clear direction, it can be challenging to fulfill the purpose of marketing — to sell a product or...
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