by Simon Dwight Keller | Apr 13, 2022
You might wonder why it is crucial to conduct a marketing audit. If your business is doing great and has plenty of ROI, is an audit necessary? Well, a marketing audit is more important than you may think. As you’ll find out more in this article, doing a marketing...
by Simon Dwight Keller | Mar 23, 2022
You’ve been working hard to make the most of your marketing efforts. But, you haven’t managed to achieve the desired return on investment. In this situation, you need to evaluate your marketing strategy. One of the best ways to assess it is to dig deep into the 5 c’s...
by Simon Dwight Keller | Mar 2, 2022
Nowadays, traditional marketing alone is not enough. You also need to include digital marketing in your overall marketing strategy and campaigns to be successful. But what exactly is digital marketing? Digital marketing describes a series of activities that use online...
by Simon Dwight Keller | Feb 23, 2022
Branding is vital for any type of business: large or small, B2B or B2C, and product or service firms. It helps achieve recognition, build relationships with the audience, and boost revenue. In fact, over 50% of consumers prefer purchasing products from familiar...
by Simon Dwight Keller | Jan 18, 2022
Search engine optimization (SEO) plays an integral role in the digital marketing industry. SEO strategies aim to increase organic traffic and build a solid online presence by gaining top positions on search engine results. Organic traffic accounts for over 36% of...
by Simon Dwight Keller | Jan 12, 2022
InMail is among the best premium features on LinkedIn. It helps business owners to reach prospective collaborators and recruiters to start a conversation with potential job candidates. Unfortunately, many LinkedIn users are still unfamiliar with the InMail feature,...
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