Content Marketing vs SEO: What’s the Difference?

Content Marketing vs SEO: What’s the Difference?

With many business transactions now moving online, digital marketing is no longer merely a “nice to have” addition to your company. Both SEO and content marketing are essential components of a digital marketing strategy. While some may consider the two terms...
Reach vs. Impressions: Which One Should You Track?

Reach vs. Impressions: Which One Should You Track?

When talking about digital marketing, social media marketing is one of the best strategies you can optimize to reach your growth goals. Many people argue in the battle reach vs. impressions which one is more important. Social media comes with lots of brand awareness...
Content vs Context: Everything You Need to Know

Content vs Context: Everything You Need to Know

You’ve been researching digital marketing to boost your success online. Then, you must’ve come across the terms content and context marketing. While content is the king in today’s digital marketing scheme, context is what makes your content a great marketing tool....
CPC vs CPM – a Beginner’s Guide

CPC vs CPM – a Beginner’s Guide

CPM vs CPC – which payment options offered by online advertising publishers are right for you? Before choosing an advertising model for your business, it’s important to know what options you have first. By understanding these models, you’ll be able to spend money on...