Are you looking to market your business without spending too much? If you’re working with a small budget, SEO is an effective way of generating online attention. And we are presenting the best SEO software for small business.
Search engine optimization (SEO) is the process of enhancing written content to increase online visibility. It helps search engines like Google, Yahoo, and Bing to better understand a topic and match it to a corresponding result.
When a person types a question or is looking for a particular topic online, search engines scour through thousands of web pages to find the most relevant page. It means that SEO helps people find relevant content pieces.
There are different ways to optimize content and rank higher on search results. Some common practices include keyword research, competitor analysis, and trend monitoring to help you optimize your content. These techniques help enterprises craft successful marketing strategies.
SEO takes a lot of time and effort to implement. Thankfully, there are numerous tools to automate processes and help research and planning. This article focuses on the best SEO software for small businesses. We discuss the features of each tool and highlight benefits that can enhance your online presence.
What Is a SEO Software?
SEO software assists in improving website content to help it rank higher on SERPs and increase traffic and conversions. It automates marketing processes like web page analysis, competitor checks, and keyword tracking.
Some SEO software monitors essential information like page speed, keyword density, and content relevance. These are important metrics for improving user experience and producing content that ranks.
16 Best SEO Softwares for Small Business
There are many online tools, so we are rounding up the best SEO tools for small enterprises. All SEO tools in this list are suitable for beginners to advanced level users.
SEMrush is an online marketing platform that helps enterprises improve their online presence.
The SEMrush offers comprehensive features, including Social Media Management tools, for scheduling online posts and analyzing information. It also provides Technical SEO suggestions and offers tools useful for content auditing. Moreover, it has a Link Building service to monitor backlinks and site credibility. Finally, the Content Marketing feature generates recommendations to enhance business marketing plans and increase organic traffic.
- Shows related keywords
- A vast number of tools
- Off-page SEO analysis
- Good competitor research tools
- The interface can be confusing
SEMrush plans range from $99.95 per month to $399 per month. It is suitable for enterprises that need comprehensive marketing solutions and in-depth analytics in one platform.
Ahrefs is an SEO tool created for marketers and enterprises who need straightforward and robust solutions.
The Ahrefs offers various SEO tools like Site Explorer, which analyzes other companies’ website information, such as organic traffic, backlinks, and paid traffic. It also has a Keywords Explorer feature, which compiles thousands of searched terms and analyzes online relevance. Another key feature is Site Audit, which does a full-scale website analysis to check for SEO issues on your site. Rank Tracker is another noteworthy feature that monitors your page’s search engine rankings.
- Dependable customer support
- Exclusive Facebook community
- Free training
- Regular updates
- No free trial
Ahrefs plans range from $99 per month to $999 per month. It is one of the best SEO tools that will benefit small business owners who want user-friendly SEO tools with access to training and an online community.
The Ubersuggest is a keyword tool with built-in SEO analytics.
Ubersuggest offers many features like Domain Overview, which inspects competitor sites to understand their digital marketing strategy. It has a Top SEO Pages feature that explores popular pages and topics for a successful marketing plan. Also, there is a Keyword Suggestion feature for analyzing keyword volume and trends. Finally, there is a Content Ideas feature which offers suggestions for relevant topics.
- Free training
- Downloadable templates
- Plenty of features for a great price
- Affordable plans
- No social media analytics
The Ubersuggest plans range from $12 per month to $40 per month. It is suitable for individuals and enterprises that need user-friendly SEO tools at a low price.
BuzzSumo analyzes online content to help businesses create an effective marketing plan.
The Buzzsumo provides a variety of SEO services like Content Discovery and Content Research, which explore trending topics to help businesses create high-ranking articles. It also offers Influencer Research, which looks for famous personalities who can drive brand awareness and conversions. Finally, the Monitoring feature tracks competitor websites and social media trends to help enterprises innovate.
- Flexible plans
- Influencer integration
- In-depth analytics
- Free marketing webinars
- Limited influencer tool
Buzzsumo plans range from $99 per month to $499 per month. It is ideal for small businesses that want flexible plans with reliable SEO tools.
5. Moz Pro
The Moz Pro is a powerful, all-inclusive SEO marketing platform.
Moz Pro offers features like Keyword Research to find words or phrases that generate high traffic. It has a Rank Tracking feature that measures your business’ online performance. The Site crawl feature manages website issues to improve overall functionality. Finally, the Analytics and Reporting feature summarizes insights for monitoring and improvement of marketing efforts.
- Onboarding support
- Customized solutions
- SEO courses
- 30-day free trial
- It takes time to understand the Moz Pro tool
Moz Pro plans range from $99 per month to $599 per month. This SEO tool is useful for business owners who want to set up various campaigns and require robust analytics
Spyfu offers SEO Research, which includes tools for competitor analysis and rank tracking.
It also has a PPC Keyword Research feature that analyzes your competitor’s keyword spending patterns. Meanwhile,the Keyword Research service tracks relevant search terms and checks backlinks. Finally, SEO Reports measures marketing efforts and provides recommendations for improvement.
- Comprehensive analytics
- 30-day money back
- Step-by-step guides
- Reliable customer support
- The interface is not beginner-friendly
Spyfu plans range from $39 per month to $299 per month. It is ideal for enterprises that require a variety of search engine optimization tools at an affordable price.
Woorank is an efficient tool that streamlines the SEO marketing processes.
The Woorank provides robust features like Woorank Projects for summarizing SEO data such as site performance, website comparison, and keywords ranking. It also has an SEO Monitoring feature to track the performance of various domains and analyze SEO strategies. Woorank also offers Sales Tools with downloadable templates for customer outreach. Finally, the Site Crawl feature checks for technical issues that keep you from ranking higher.
- Customizable plans
- Affordable rates
- Lead generation tools available
- Tailored solutions for small businesses
- Pro and Premium plans are for single users only
Woorank plans range from $59.99 per month to $179.99 per month. This SEO tool is ideal for small business owners who want basic features and a platform that is easy to use.
8. Screaming Frog
Screaming Frog is an SEO audit tool for enhancing site performance.
The Screaming Frog has powerful features like App Integration, allowing users to connect Google Analytics and the Google Search Console for in-depth data analysis. It has Link Optimization that fixes broken URLs and troubleshoots blocked URL paths to improve user experience. In addition, the Sitemap Generator categorizes web pages for search engine optimization. Finally, the Page Crawl feature analyzes website information, which you can use to improve your content.
- Comprehensive SEO auditing tools
- In-depth analytics
- Free version available
- The software takes time to learn
Screaming frog plans have a free plan and a paid version of about $15 per month, depending on the prevailing conversion rate since the price is in GBP. It is an ideal tool for enterprises wanting to improve their website’s technical performance.
9. Hubspot SEO
Hubspot SEO is a software for improving search engine rankings. It also has a Social Media Management feature that schedules posts, monitors trends, and viral topics. Meanwhile, the Analytics feature monitors other essential website metrics and the status of your marketing campaigns. Finally, the App Integration service allows users to link Salesforce to Hubspot SEO for easy management of marketing campaigns.
- Offers a wide range of products and services
- Free marketing tools
- Low-cost pricing
- Free marketing certification courses
- Enterprise pricing is relatively expensive
Hubspot offers unique plans ranging from $40 per month to $89 per month. Its services are ideal for small enterprises that are looking for robust marketing tools and free training.
KWFinder is a keyword analytics tool that provides simplified marketing resources.
The KWFinder offers services like Local SEO Research, which monitors words or phrases that people are searching for in a specific country, region, or language. It also has a Keyword Research feature for locating relevant and traffic-generating search terms. Meanwhile, Keywords Filtering removes search terms that are difficult to rank or don’t meet other criteria.
Finally, the Competitor Research feature analyzes successful SEO strategies that enterprises can use as a benchmark.
- All-in-one keyword research tool
- Filters keywords in any language
- Free trial
- Money-back guarantee after two days only
KWFinder plans range from $29.90 per month to $79.70 per month. This SEO marketing tool is ideal for small enterprises that require speedy SEO data collection in a user-friendly platform.
11. Searchmetrics Suite
Searchmetrics Suite is an online tool that generates insights and recommendations to improve overall site ranking.
The Searchmetrics Suites provides comprehensive features like Research Cloud, which analyzes competitor websites to gauge performance and help understand their strategies. The Content Experience feature generates insights that can help enterprises create high ranking content. Therefore, the Site Experience feature analyzes on-page SEO and overall website health. Finally, Search Experience monitors keywords ranking and relevance to improve SEO strategy.
- All-in-one data tracking and analytics
- Digital marketing podcasts available
- Tailored for enterprises
- Auto-renew subscription
The Searchmetrics Suite plan starts at $105 per month and is upgradeable to a customized pricing scheme. Prices are in Euros, so rates will vary depending on the prevailing currency exchange rate. In other words, this tool is ideal for small to large scale enterprises that require in-depth SEO analysis with specific recommendations.
Clearscope is an SEO tool that uses AI technology to help websites produce relevant content and establish an online presence.
For example, The Clearscope offers various features like App Integration, which allows users to connect Google Docs and WordPress. It also has Keyword Research that tracks viral topics and high ranking search terms. Clearscope also features Relevant Terms, which identifies commonly searched keywords. Finally, its Competitor Analysis feature tracks website performance and ranking of other companies for comparison and analytics.
- Comprehensive text editor
- Offers an efficient content grading system
- Dependable support
- Steep pricing
The Clearscope plans start at $170 per month with the option to upgrade to a custom pricing scheme. This web tool is ideal for large agencies that want to use AI technology to help generate high-ranking content.
The Majestic is a backlink and SEO tool for improving website ranking.
Majestic provides services like Site Explorer, which monitors competitor website performance and analyzes strategy. Another feature is a Backlink Checker, which identifies websites that can help increase brand awareness. In addition, the Keyword Generator service looks for popular terms and phrases that have the potential to convert. Finally, the Campaign Monitoring feature tracks metrics of other websites to gather insights on winning campaigns.
- In-depth link analytics
- User-friendly platform
- Robust data reporting
- Affordable pricing
- Limited tutorials
Majestic plans range from $49 per month to $399 per month. This tool is suitable for small, medium, and large scale enterprises and agencies that want to focus on SEO backlink optimization.
SiteGuru is an SEO audit optimization tool for increasing website traffic.
Services from SiteGuru provides reliable features like a Website Crawler, which provides a comprehensive site analysis to improve search engine visibility. It has an SEO to-do list feature for monitoring SEO issues, complete with suggestions that can increase website ranking. Therefore, The App Integration service allows users to connect Google Analytics and Google Search Console. Finally, the Historical Data feature tracks online performance and technical improvements over time.
- Detailed analytics
- Provides actionable suggestions
- Efficient data monitoring
- No backlink feature like with other tools
SiteGuru plans range from $19 per month to $149 per month. It is ideal for startups and large corporations that need basic features to improve overall website performance.
SerpStat is an intuitive software for SEO website enhancement.
Services from SerpStat include Advertising Analysis, which evaluates competitor ad strategies and recommends filtered keywords for effective campaigns. Its Content Marketing Ideation feature provides insights on topics with high traffic potential. Therefore, SerpStat also has a Market Intelligence service that keeps track of successful websites and strategies in a particular industry. Finally, the Reporting feature monitors overall campaign performance, complete with infographics presentation.
- Optimized for eCommerce
- Extensive analytics
- Comprehensive rank tracking
- All-in-one platform
- Steep pricing
SerpStat plans range from $69 per month to $499 per month. It is a useful tool for small enterprises and digital agencies that need detailed SEO analysis.
16. Agency Analytics
Agency Analytics is a monitoring tool that tracks and measures SEO data.
Services from Agency Analytics include Automated Reports for monitoring of page rankings and website performance to improve marketing campaigns. It also has an Agency Management feature for all-in-one data management. Therefore, Agency Analytics provides SEO tools that track valuable search terms, backlinks, and campaigns to increase web page traffic. Finally, App Integration allows users to connect tools like Google Analytics for powerful insights.
- Multiple app integrations
- Intuitive dashboard
- Flexible business solutions
- Customizable reporting
- No social media optimization compared to other tools
Agency Analytics plans range from $49 per month to $399 per month. This platform is perfect for businesses that want intensive data monitoring and scalable marketing features.
Why Is SEO Important for Small Businesses?
Small enterprises can use SEO to attract more customers, improve their conversions, and grow their business both globally, and locally.
Through SEO, small businesses have a chance of competing with large-scale companies. When a person types a query online, web browsers show the most relevant information source, regardless of business size.
It means that small businesses can generate traffic and online attention with relevant and optimized content.
Moreover, increased visibility in search results means that businesses can easily connect with potential customers. It is an efficient way to narrow down people who are already interested in your business’ products and services. This, in turn, simplifies the marketing funnel process and reduces the time for converting leads into customers.
SEO does not require a huge budget to implement. Since it generates organic traffic, enterprises can narrow down their target audience without spending on paid advertising. With the right SEO tools, small businesses can create cost-effective digital marketing plans.
Should Small Businesses Invest in SEO?
Implementing SEO strategies will yield results, but it takes a lot of dedication and patience. Small businesses have the option of doing it manually or automatically.
If working with a limited budget, there are do-it-yourself methods like:
- Researching keywords. Use short tail and long-tail keywords when writing articles. These are words and phrases with high search requests. Adding these keywords increases your page’s traffic and ranking. Maximize what you can get from free SEO tools like the Google Search Console.
- Adding relevant images. Images give visual appeal and make an article more comfortable to read. It is also helpful in showing references or step-by-step instructions. When including images, remember to add alt text to aid visually impaired site visitors and help search engine algorithms better understand what’s in the image.
- Writing a meta description. A meta description is a short web page summary. It is a snippet that helps readers understand why they should read the page.
- Getting backlinks. This is a process where other website owners link to your site for reference or promotional purposes. Backlinks are essential because it tells readers and search engines that your site is credible.
Do note that these are manual techniques, so prepare to allot time and effort.
Finding the most compatible SEO tool that will help you achieve set goals will depend on business goals, budget, and resources. Reflect on how much you can allot per month to maintain an SEO software subscription.
Determine what results you want to achieve and identify features that are useful for your business goals; save money by working with what you have, then increase resources as needed.
SEO is a suitable marketing strategy for small enterprises that need to boost online rankings. It is an effective way to connect with customers who are seeking specific products or services.
There are two SEO approaches to boost search engine rankings, and one method is through paid software, and another is through a do-it-yourself approach.
For enterprises looking to do SEO work with no cost, they can optimize web pages by writing meta descriptions, adding relevant images, using frequently searched keywords, and generating backlinks. This DIY approach takes a lot of time and dedication.
On the other hand, enterprises can invest in SEO software that conducts automatic reporting, aids keyword research, and site audit planning. This paid approach saves time in exchange for a monthly subscription fee.
In this article, we featured the best SEO tools for small enterprises. All of the mentioned tools offer powerful features.
Ultimately, the best SEO tool depends on what your business requires, and when choosing an SEO software, consider your budget, business goals, and resources. Determine your priorities and select the software that can best provide for your business needs.