Digital marketing is an ever-growing field. With development speed ten times faster than offline marketing, practitioners should continue to deepen their understanding of the area to stand out from the competition.
Not only that, but digital marketing is also vast. There is a wide range of elements that make up digital marketing, such as social media, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising, and many more — all of which are equally important to learn.
Studying a broad range of topics may seem effortful and time-consuming. Thus, consider listening to podcasts to ease the learning process. This article will list the best podcasts for marketing enthusiasts that caters to both beginner and professional demographics.
The Best Digital Marketing Podcasts You Need to Follow
In the US alone, over 68 million people listen to podcasts weekly. It’s a simple way to absorb new information without sacrificing your daily routine. Hence, convenience becomes one of the primary reasons why digital marketing enthusiasts use podcasts as their learning medium.
Below is the list of several podcasts that will enrich your digital marketing knowledge — including, but aren’t limited to, SEO, pay-per-click (PPC), and content marketing topics.
1. Duct Tape Marketing Podcast
Duct Tape Marketing podcast is hosted by John Jantsch, a marketing consultant with decades of experience.
In his show, Jantsch interviews notable figures and experts regarding marketing tips, knowledge, and strategies. Each episode focuses on a specific fundamental topic of digital marketing and brand optimization.
This podcast is excellent for novices who take an interest in the digital marketing world. Through engaging conversations with renowned professionals like Neil Patel and John Lee Dumas, Duct Tape Marketing provides tips and tricks on being a great digital marketer.
2. Virtual Success Podcast
The Virtual Success Show podcast will give you the inside scoop on outsourcing success for entrepreneurs by entrepreneurs.
3. The GaryVee Audio Experience
Gary Vaynerchuk is a reputable marketing influencer, a motivational speaker, and an inspiring entrepreneur that loves sharing his story on the internet.
Through GaryVee Audio Experience, Vaynerchuk delivers entrepreneurship and marketing tricks via motivational stories, interviews, and daily documentaries.
Besides giving digital marketing tips, the podcast also touches on self-empowerment, leadership, work ethic, and other non-business topics. It’s a great business podcast to listen to if you’re seeking motivation to run and market a company.
4. The Digital Marketing Podcast
The digital marketing podcast is one of the oldest marketing podcasts on the web. Its audience comprises various digital marketing enthusiasts from over 190 countries. The podcast is hosted by Daniel Rowles, the CEO of TargetInternet, and Ciaran Rogers, a digital marketing specialist.
Here, the global marketing experts dish out updates on the latest news and tools in the digital marketing field. If you’re a marketing practitioner, this show is excellent to keep you on track with new digital marketing trends.
5. Digiday Podcast
If you write for digital media, you’ll benefit from listening to the Digiday Podcast. Hosted by Brian Morrissey as the CEO of Digiday Media, this podcast covers recent stories and issues that will help content marketing publishers and agencies get a competitive advantage in the digital age.
Not only that, but listeners can also learn from success stories of media executives of major corporations like HuffPost, Wired, and CNN. In the podcast, these key figures discuss the challenges they face while adapting their business to new eras and trends.
6. Modern Marketing Engine
Living up to its name, the Modern Marketing Engine podcast targets marketing practitioners who want insights into the industry. Bernie Borges and his guests provide all the best tips and tricks on social media marketing through various platforms and use them for business growth.
Additionally, the podcast also covers other digital marketing game plans for small B2C businesses to major B2B corporations. Unlike most podcasts on this list, you can only tune in to all of Modern Marketing Engine’s published episodes on its website.
7. This Old Marketing
Joe Pulizzi and Robert Rose, the hosts of this show, are key experts in content marketing. Together, they built a show that revolves around the latest content marketing strategies and trends and how to create compelling content for better, more sales leads.
This Old Marketing is the perfect podcast to subscribe to for casual yet informative banters. In each episode, the hosts cover the industry’s latest stories and give their perspective about the said issues.
Pulizzi and Rose also take many case examples from the Content Marketing Institute archives to teach their audience additional marketing tricks to be implemented into their business.
8. The Mad Marketing Podcast
Whether you’re a novice or an experienced marketer, this podcast is a must-subscribe. Hosted by Marcus Sheridan of The Sales Lion, The Mad Marketing podcast is created out of concerns over the ever-evolving marketing world.
What’s unique about this podcast, Marcus Sheridan barely ever invites guests to his show. Instead, he tries to solve marketing issues that his audience currently faces.
If you’re facing a problem regarding a certain marketing strategy and need a second opinion, this podcast offers the perfect opportunity to find your answer.
9. The Marketing Book Podcast
The Marketing Book Podcast is pretty self-explanatory. The founder of Artillery, Douglas Burdett, invites authors of best-selling marketing books weekly to discuss their titles in-depth and present various marketing lessons right from their point of view.
This podcast is great for marketers who are looking to deepen their understanding of the field. It’s particularly ideal for those who don’t have the time to dive into books.
10. Everyone Hates Marketers
Louis Grenier, the host of Everyone Hates Marketers, makes it evident that he hates cheap marketing. Through this podcast, he shares his way of doing marketing professionally by interviewing award-winning entrepreneurs, such as Rand Fishkin and Seth Godin.
Everyone Hates Marketers is a good show for marketers and entrepreneurs who are just starting to build a brand. The podcast covers everything you need to know about getting sales leads, driving website traffic, and utilizing social media marketing the right way.
11. Search Engine Journal Show
If you’re interested in SEO or running a blog, consider subscribing to the Search Engine Journal Show. Brent Csutoras, Danny Goodwin, and Loren Baker share everything they know about best SEO practices and tools.
This podcast also brings in interviewees with decades of experience in the content marketing industry. The topics include, but are not limited to, sustainable SEO, coding for SEO, web analytics, and paid advertising.
Whether you’re new to the digital marketing field or a novice, this podcast can benefit you with SEO’s latest insights from various industry experts.
12. The Authority Hacker Podcast
The Authority Hacker Podcast is a prime resource of knowledge for entrepreneurs looking to build and develop their business online.
Gael Breton and Mark Webster talk about various digital marketing practices they have used to grow their web-based company, drive traffic, and transform visitors into customers.
Besides giving actionable tips and tricks for SEO and website creation, the podcast also reviews marketing tools its audience can use to automate business growth and gives motivational pep talks to help entrepreneurs get into the right mindset for success.
13. SEO Podcast: The Unknown Secrets of Internet Marketing
If The Authority Hacker Podcast isn’t up your alley, consider listening to the SEO Podcast: The Unknown Secrets of Internet Marketing. This decade-year-old podcast discusses all topics related to marketing and SEO.
It’s suitable for both novice and experienced marketers and business owners as the discussions are laid back and casual. This podcast is another great resource of information on growing a brand through a relaxed setting.
14. Edge of the Web
Edge of the Web is one of the best, award-winning podcasts in marketing. Hosted by Erin Sparks and Tom Brodbeck, this show discusses the varieties of digital marketing practices, specifically focusing on SEO, search engine marketing (SEM), and social media marketing.
The subscribers of Edge of the Web describe this show as an outstanding source of information for everything digital marketing. Each episode presents an in-depth discussion about news updates, articles, and recommended tools and marketing resources to help build brands and grow online businesses.
15. The Marketing Scoop: Podcast by SEMrush
The Marketing Scoop is a podcast hosted by the notable TV reporter and journalist, Laura Morelli. Each episode showcases her interview with thought leaders in the marketing world, peeling each of their insights, techniques, and strategies on attaining better results in marketing campaigns.
This podcast is a must-listen for all digital marketers as it’s the only marketing podcast that focuses on real case studies elaborated directly by industry experts. The audience can pick up game plans to solve various types of marketing problems through case studies.
16. The Paid Search Podcast
From generating sales leads with PPC to conducting keyword research, this show covers all there is to running paid ad campaigns online. The hosts and Google AdWords veterans, Chris Schaeffer and Jason Rothman, discuss online marketing with expert advice on PPC and budgeting.
If you’re just getting started with PPC or Google Ads, listening to the Paid Search Podcast is an excellent way to build your knowledge on the subject. The two experts are great at presenting bulks of information in an entertaining manner, making the show lighthearted yet still informative.
17. The PPC Show Podcast
The PPC Show podcast offers listeners thorough discussions about different aspects of paid search and the advertising technology industry. Paul Wicker, the vice president of AdStage, hosts this show as he talks about ad tech with industry experts in each episode.
This podcast is worth subscribing if you want to stay updated with paid advertising trends and strategies. All the episodes give the listeners a heads-up on industry changes and how to accommodate for the shift.
I will now list podcasts that I think are great supplements for entrepreneurs and marketers. While the shows aren’t strictly about digital marketing, they can get you in the right attitude to become a better marketer and a professional in the industry.
1. How I Built This
How I Built This is one of the most popular podcasts on the US iTunes. Guy Raz, the host, interviews famous figures who built their business from scratch to a multi-million dollar empire. The listeners can learn about their success stories and the obstacles they faced before making a breakthrough.
This podcast is excellent to get entrepreneurs and marketers in the right mindset of achieving success. It focuses on the struggles of innovators when dealing with failures, obstacles, and financial uncertainties.
2. Foundr Podcast
Renowned entrepreneurs like Mark Cuban, Tony Robbins, Sophia Amoruso, and Gary Vaynerchuk have all guest-starred in this podcast. Nathan Chan, the host, brings in successful people to uncover their secrets to building a successful and stable business.
Foundr Podcast is great for entrepreneurs who are just starting their business. It gives you the platform to learn various business strategies and valuable life lessons from the experts.
Additionally, it provides answers to popular business-related questions, such as how to get customers, grow a business, and make a lasting impression on customers.
3. Recode Media with Peter Kafka
Peter Kafka, one of the most renowned reporters in the media industry, indulges in casual talk with reputable people in business, comedians, and journalists to get their insight on everything about media, business, and technology.
Recode Media is a must-listen podcast for people who work in the media, digital, and advertising sectors. Besides discussing the media landscape changes with experienced content creators, the podcast also gives tips and tricks on how to impact the target audience with the right content.
The digital marketing field has many branches that evolve alongside the trends and the market’s needs, making them worth studying.
Listening to digital marketing podcasts are one of the best ways to enrich your skills and become a better professional in the said industry. They save you time and money as many podcasts are free to listen to and accessible wherever you are.
Hopefully, this article helps you find great digital marketing podcasts to jumpstart your learning. For any questions, do not hesitate to leave them in the comments section below.