How To Start an Advertising Agency

How To Start an Advertising Agency

An advertising agency is a business that sells services of planning, creating, and organizing marketing campaigns. This includes, but is not limited to, research across various media outlets, crafting promotional materials, and buying media space. With the rise of...
12 Technical Writing Tips All Writers Should Know

12 Technical Writing Tips All Writers Should Know

So you want to become a full-time writer in the tech-related business, engineering, or science community. To become one, you need to be skilled and know some technical writing tips. Essentially, technical writing is the art of transforming high-level information into...
Reach vs. Impressions: Which One Should You Track?

Reach vs. Impressions: Which One Should You Track?

When talking about digital marketing, social media marketing is one of the best strategies you can optimize to reach your growth goals. Many people argue in the battle reach vs. impressions which one is more important. Social media comes with lots of brand awareness...