by Simon Dwight Keller | Jan 28, 2021
Many people seem to believe that social media channels are only effective for ad campaigns that target consumers. However, B2B marketers can benefit from finely-crafted social media campaigns as well. Research conducted by the Content Marketing Institute shows that...
by Simon Dwight Keller | Jan 19, 2021
An advertising agency is a business that sells services of planning, creating, and organizing marketing campaigns. This includes, but is not limited to, research across various media outlets, crafting promotional materials, and buying media space. With the rise of...
by Simon Dwight Keller | Jan 18, 2021
So you want to become a full-time writer in the tech-related business, engineering, or science community. To become one, you need to be skilled and know some technical writing tips. Essentially, technical writing is the art of transforming high-level information into...
by Simon Dwight Keller | Jan 15, 2021
When talking about digital marketing, social media marketing is one of the best strategies you can optimize to reach your growth goals. Many people argue in the battle reach vs. impressions which one is more important. Social media comes with lots of brand awareness...
by Simon Dwight Keller | Jan 14, 2021
Online branding is essential for your business and digital marketing operation, as there are 4.57 billion active internet users and a growing number of small and medium businesses operating online worldwide. Online branding is a critical part of digital marketing. Its...
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