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How To Start an Advertising Agency

How To Start an Advertising Agency

An advertising agency is a business that sells services of planning, creating, and organizing marketing campaigns. This includes, but is not limited to, research across various media outlets, crafting promotional materials, and buying media space. With the rise of...

12 Technical Writing Tips All Writers Should Know

12 Technical Writing Tips All Writers Should Know

So you want to become a full-time writer in the tech-related business, engineering, or science community. To become one, you need to be skilled and know some technical writing tips. Essentially, technical writing is the art of transforming high-level information into...

Reach vs. Impressions: Which One Should You Track?

Reach vs. Impressions: Which One Should You Track?

When talking about digital marketing, social media marketing is one of the best strategies you can optimize to reach your growth goals. Many people argue in the battle reach vs. impressions which one is more important. Social media comes with lots of brand awareness...

Online Branding Basics – Everything You Need to Get Started

Online Branding Basics – Everything You Need to Get Started

Online branding is essential for your business and digital marketing operation, as there are 4.57 billion active internet users and a growing number of small and medium businesses operating online worldwide. Online branding is a critical part of digital marketing. Its...

The Ultimate Guide on How to Start a Copywriting Business

The Ultimate Guide on How to Start a Copywriting Business

If you’re thinking about how to start a copywriting business, look no further. This article will guide you to begin your journey effectively immediately. Copywriting is the art and science of creating copy, which is the text that drives your audience to do specific...

The Best Digital Marketing Books You Need to Read in 2021

The Best Digital Marketing Books You Need to Read in 2021

As digital marketing trends continuously change, companies must innovate new strategies to keep their brand appealing to the audience. Hence, marketers need to always stay up-to-date with the latest news in the said industry. One of the best ways to broaden your...

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