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The 7 Core Functions of Marketing You Need To Know

The 7 Core Functions of Marketing You Need To Know

Regardless of the broad definition, marketing consists of 7 functions of marketing. They help understand the true purpose of marketing — which helps to create better business strategies. Let’s break down what these functions of marketing are and what you gain from...

The Ultimate Guide To Effectively Conduct Product Research

The Ultimate Guide To Effectively Conduct Product Research

If you’re planning to start your own Amazon online store, the first thing you need is to conduct product research. Doing so will help you discover a product idea that sells well on the market and how to market it properly. You can also read our article about why it is...

The Ultimate Guide To Creating an Effective B2B Social Media Strategy

The Ultimate Guide To Creating an Effective B2B Social Media Strategy

Many people seem to believe that social media channels are only effective for ad campaigns that target consumers. However, B2B marketers can benefit from finely-crafted social media campaigns as well. Research conducted by the Content Marketing Institute shows that...

How To Start an Advertising Agency

How To Start an Advertising Agency

An advertising agency is a business that sells services of planning, creating, and organizing marketing campaigns. This includes, but is not limited to, research across various media outlets, crafting promotional materials, and buying media space. With the rise of...

12 Technical Writing Tips All Writers Should Know

12 Technical Writing Tips All Writers Should Know

So you want to become a full-time writer in the tech-related business, engineering, or science community. To become one, you need to be skilled and know some technical writing tips. Essentially, technical writing is the art of transforming high-level information into...

Reach vs. Impressions: Which One Should You Track?

Reach vs. Impressions: Which One Should You Track?

When talking about digital marketing, social media marketing is one of the best strategies you can optimize to reach your growth goals. Many people argue in the battle reach vs. impressions which one is more important. Social media comes with lots of brand awareness...

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